Market analysis
We work out which languages and markets pay off for you and what needs translating: pages, shop, emails, documents.
A website that sells in every language: translated URLs, clean hreflang and AI translation with editorial approval. Our largest platform leads the way: it runs live in 18 languages.
At a glance
1 system
You maintain content once, every language version stays in sync.
100% hreflang
Search engines show each market the right language version, without duplicate-content risk.
AI + human
AI pre-translates in minutes, your team keeps control over every text.
+1 language
Adding another language is an expansion step, not a new project.
Translated URLs, clean cross-linking for search engines and a translation workflow that carries new content into every language automatically.
Where multilingual websites fail
Translating copy is the smallest part. It gets hard with URLs, SEO and day-to-day upkeep.
Without hreflang and translated URLs, the language versions either do not rank or compete against each other.
The English site trails months behind because every change has to be carried over by hand.
Translation plugins slow the site down, charge monthly per language and break with every update.
Word-for-word translation misses both search terms and tone. Every market searches differently.
From translated URLs to the AI pipeline: every building block is in daily use in our multilingual projects. You pick what fits your markets.
/leistungen becomes /services: even web addresses speak the visitor's language, good for users and rankings.
Every language version is cleanly linked to the others. Search engines show the right language in the right country.
DeepL or OpenAI pre-translate, your team reviews and approves. Glossaries protect your terminology.
New and changed texts are detected and carried into every language. No language version trails behind.
A dedicated domain per market (.de/.com), language paths like /en, or a mix: we set up the structure that fits your markets.
Currencies, date formats, forms of address (du, Sie or vous) and country-specific legal texts.
Keyword research per market instead of 1:1 translation, so you are found under the right terms in every country.
Booking confirmations, invoices and system emails reach every customer automatically in their language.
The architecture separates content and language. Connecting a new language is a step, not a rebuild.
Four steps from analysis to a website that works in every market.
We work out which languages and markets pay off for you and what needs translating: pages, shop, emails, documents.
Then we set the route: URL structure, domain strategy, translation workflow and a fixed-price quote that holds.
We build the structure, set up hreflang and sitemaps and translate the content with AI plus editorial approval.
Go-live with every language version and protected rankings. More languages join whenever you are ready.
In a free consultation we work out which languages pay off for you and how your website goes multilingual without risking rankings.
Frequently asked questions about multilingual websites
Making an existing website multilingual usually starts at around €6,000, and most projects land between €8,000 and €25,000. On top of that comes the effort per language, which with AI translation plus approval sits far below classic translation agencies. The number of languages, the amount of content and your current structure set the range. After the free consultation you receive a fixed-price quote.
Very good for structure, navigation and factual copy; for marketing and legal content a human belongs in the loop. That is exactly how we build the workflow: the AI pre-translates, glossaries protect your terminology, your team or a native speaker approves. That is many times faster than doing everything by hand and far better than unchecked automation.
hreflang is markup that tells search engines which language versions of a page belong together and which country each one is meant for. Without it, your language versions compete against each other or Google shows Spaniards the German page. We set up hreflang, canonicals and language sitemaps automatically on every page.
A language directory like /en is usually the best choice: it pools your domain's authority and is the easiest to maintain. Dedicated country domains pay off when you want to appear as a local brand in a market. We run both models in production and advise based on your markets, not by template.
Usually yes. We check whether your system provides the necessary structure: translatable content, clean URLs, hreflang. With modern systems it is an expansion; with old site builders or heavily bent installations, a rebuild is sometimes more honest and cheaper. We tell you that up front, not halfway through.
Through a workflow that detects new and changed texts automatically and queues them for translation. Our open-source tool dragoman keeps language files in sync, the AI pre-translates, and approval follows your process. New content appears in every language without anyone having to remember it.
Yes. Multilingualism does not stop at the homepage: product data, checkout, order and booking confirmations, invoices and system emails are all included. Our booking platforms send confirmations automatically in the guest's language.
We actively protect them: existing URLs stay in place or are redirected cleanly, hreflang and sitemaps ship from day one, and the new language versions launch as an addition instead of competition. A relaunch without this plan is the most common cause of ranking losses.
All the ones your markets need. Our largest platform runs in 18 languages and there is no technical upper limit. Specifics like different forms of address, character sets or country-specific mandatory notices are planned in from the start.
Tell us which markets you're aiming for. We'll show you how your website can sell in every language, with clean technical foundations and translations you don't have to maintain by hand.